Grow Your Business FAST with Brand Visibility
The world of business can be crowded, complex, and downright confusing.
Every entrepreneur feels overwhelmed at times, especially when it comes to reaching their ideal audience.
I get it, there are a million brands bombarding your customers with information at every turn, vying for their attention through email, social media, and even old-fashioned TV ads. Consumers in 2023 are highly distracted with all of the noise. With search engines like Google at their fingertips, customers have the ability to become more educated about their buying options and more sophisticated in their decision-making process.
In today’s world, it isn’t enough to simply advertise what your business DOES — If you want to build a brand that stands out, you must build a relationship with your customer. But how? The answer is storytelling. To win the hearts and minds of today’s modern consumer, the power of storytelling and visibility must be utilized.
In 2023, we can no longer hide behind our websites and logos.
As CEOs of our business, we must take that sometimes-scary leap to really show up in our marketing as the face of our brands. Are you ready to see what visibility can do for your business?
Here are five reasons why visibility matters to your brand:
1) Build Relationships Faster
Business is no longer just an exchange of money for products and services. Your customer wants to do business with a real person. They crave a human element — not a faceless company. They want to SEE the heart of your brand and learn the story behind your business. They want a personal touch.
Think about when YOU hire someone. Do you often visit their website's About Me page first? Why? Because we are naturally curious about who we are going to work with and what that might be like. If we can see the person, we are able to decide quicker if they are the right fit.
2) Stand Out From Competition
The markets are officially saturated. Let’s be honest — competition is fierce these days, and there are so many people selling the same products or services as you are.
Having photos of yourself on your website and on social media will help boost your brand awareness and build a connection with your audience. It can demonstrate how you are different from the rest, showcase your personality, and set the vibe of your business which all make you MEMORABLE.
3) Develop a Brand with Depth
When you share your message through video or photography, you can communicate your authentic story clearly. You can convey your purpose, your vision, and your values in a quick and engaging manner. Your audience will understand so much more about you than just the offerings you sell. By putting yourself and your story out into the world, you’ll create a brand with meaning that captures the heart of your consumer. It will inspire your audience, making them loyal fans.
4) Position Yourself as a Leader
Visibility will strengthen your brand’s reputation. The more you share your expertise, the more the world will view you as an authority in your field of expertise.
Try speaking at a conference or sharing your knowledge on a podcast! These types of opportunities will create trust with your audience and differentiate you from the newbies and the hobbyists. Leaders don’t hide — they speak, teach, empower and support. By showing up as the face of your brand, you can solidify this leadership status.
5) Build a Community around Your Brand
We are made to connect with others. People long to be a part of a community where they can be united around a similar purpose and mission. When you open up and share your message in a genuine way, those with similar interests and desires are drawn in. They’re attracted to your message and want to connect with others who are attracted to that message as well. This is how you’re able to form a tribe of like-minded individuals around your brand. That cannot happen without your willingness to show up and connect with people, though. This is how a brand that people want to belong to is created.
Powerful brands have depth, meaning and story. It doesn’t matter what size or industry you’re in, we should all be telling stories, creating content, and showing up.
We can no longer rely on traditional marketing tools to build our businesses. To stand out and develop strong consumer ties, we need to be transparent and visible with our story using tools such as video and photos in our communications.
Are you ready to stop hiding and to instead create a brand full of life that builds trust?
It’s time to open up and share the many layers of ourselves with our audience! Learn how to create images that create connection, energize your brand, and bring personality to your business.
Get the THE INSIDER’S GUIDE TO PLANNING YOUR PHOTO SHOOT AND BUILDING A STAND-OUT BRAND for only $27. This Brand Photography Playbook will help you feel more confident and organized as you prepare for your big photography shoot.
