MALLIKA MALHOTRA -
THE BRAND CEO
Brand Strategist | Speaker | niche expert | Confidence-stirring Mentor
UNLOCK YOUR STRENGTHS AND UNLEASH YOUR POWER
You did it! You launched your big idea, and you’ve been busy building your business.
In your industry, it's not easy getting the visibility and clients you crave. You need to create a brand that stands out, but branding is complicated, overwhelming, and feels like a full-time job. You’re not even sure where to start.
You need a partner to guide you to clarity and outline the steps to build your brand and find your power niche. I can help!
My name is Mallika Malhotra,
The Brand CEO.
I’m on a mission to empower women to unleash their power so they can lead with confidence and achieve success.
People come to me when they’re frustrated with feeling invisible, tired of playing small, and exhausted chasing after clients. Together, we dig deep into their story, discover their magic, and build a niched brand that has clients banging down their door.
I’ve been in the business of branding, advertising, marketing and entrepreneurship for over 3 decades.
during that time, I’ve:
Managed corporate advertising for global brands such as L’Oreal, Oil of Olay, and Clorox
Launched and grew a successful photography & branding business that has helped hundreds of women across the country
Been voted Top 25 Leading Women Brand Builders of NJ
Featured in several magazines including CEO Mom, Belong, New Jersey Family, Wall Street Journal, Maine Home & Design, Maine Vibes Magazine
Became a paid speaker for business organizations like Coast Enterprises Institute of Maine, LMH Experiences
Authored The Brand Photography Playbook
It wasn’t that long ago I too was on the business-struggle bus. I had what I call my junk-drawer brand — I was doing all the things ranging from family photos to headshots to Instagram workshops to brand strategy. No one knew what I was an expert in because I was too scared to commit and narrow my focus. My branding was scattered all over the place, and I was burned out from spinning in too many directions.
When I decided to leverage my strengths, focus on my expertise, and commit to my special sauce (aka niche),
my business did a 180.
I stopped serving everyone
and stopped offering all the things.
I got strategic, became a specialist, and got visible. That’s when my brand gained serious traction as the go-to in my industry.
Now I share this wisdom and experience with other women-owned businesses who struggle with how to build their brand.
I empower them to:
get clear on their brand story
find Their power niche
show up as the face of their brand
take strategic brand action
The result? Brand-changing clarity, confidence in their messaging, and a captivating brand that is recognized as the expert, attracts quality clients, and gets paid top dollar.
My mentorship style is hands-on, attentive, no-fluff, and action-oriented. I feel so lucky to do this powerful work and would love to partner together to meet your business goals.
When I’m not building brands,
you’ll find me reading a stack of books by the fireplace with coffee or red wine in hand, dreaming about our next global adventure. I live in a beautiful Maine coastal town with my husband, 3 sons and mischievous mini Bernedoodle, Jax.
What They Are Saying
DON’T FORGET YOUR FREE GIFT!
Your Cheat Sheet to Brand Clarity
Say goodbye to brand confusion and hello brand confidence! This collection of easy-to-use templates is your ticket to a stronger, cohesive brand message.