Picture Perfect: The Power of Brand Visibility through Visual Storytelling
The business world is buzzing with noisy brands.
It seems like everywhere you turn, other brands are battling it out for your customer’s attention. The competition is fierce, and it often feels like we're fighting just to be seen and heard.
How can one brand compete and break through the noise to capture the interest of its ideal client?
How can we stand out and woo customers to choose us over the others?
How can we position ourselves as the expert so they return to us every single time?
The secret weapon — Visual Storytelling.
The Visual Storytelling Advantage
Your potential clients are visual people. In fact, a staggering 93% of consumers admit that visual images are the #1 factor that influences their buying decisions. This means your headshot, business photos, and website need to work to inspire your audience and clearly communicate your brand story.
In other words, it’s time to become the face of your brand.
Storytelling images are remarkably effective
They have the power to stop your scrolling audience in their tracks and peak their interest to learn more about your brand.
They can position you as a trusted industry expert and inspire them to choose you over everyone else.
They breathe life into your brand by creating connection and infusing personality into your business — making a lasting impression.
Are you ready to next-level your brand by showing up as the expert?
As someone who has worked closely with hundreds of women entrepreneurs to make their brands stand out, I've learned a thing or two about what type of images it takes to create a visible brand.
I’ve created a list of 6 key images every entrepreneur needs to move their brand from invisible to impact. These visuals are so much more than pretty pictures; they’re strategic and purposeful marketing tools.
The mission of these images is to convey the many layers of your business to your audience in a visually pleasing way — showing them what you do, what it feels like to work with you, and how you’re different.
These visual stories help the viewer understand your business better, build trust, and motivate them to take action, all without saying a single word!
The 6 Key Images Every Entrepreneur Needs
Power Pose: Also known as your headshot, this image is the first impression you make on your audience. It’s often the first point of contact potential clients have with you, so it should look professional and polished with a dash of personality.
Working Girl: This photo offers a behind-the-scenes glimpse into your business life, showcasing your process and showing them where and how you work. When you give the viewer a peek into your story, they become more invested in your brand.
3. Passion Portrait: These images are infused with the emotions, feelings, and personality of your brand. How does your business make you and your clients feel? Use mood, expression, emotion and storytelling to share your passion and create connections.
4. Lifestyle Lens: Humanize your brand by sharing your interests, hobbies, activities, and daily routines. Sharing a slice of your personal life enables your audience to know, like, and trust you.
5. Future Forecast: Paint a vivid picture of where you want to take your business in the next 2, 5, and 10 years. This not only offers a sneak peek into your ambitions but also inspires your audience.
6. Storytelling Stock: Include visuals of the everyday items that surround you—mugs, journals, books, flowers, branded collateral, and more. Yes, your stuff is worth sharing! These objects can support and enrich your brand story in a fun yet powerful way.
Creating Your Brand Photo Library
The real magic happens when you combine these six images into a comprehensive brand photo library. This collection weaves together a brand story with depth and meaning, grabbing attention and setting you apart from the competition. The result? More clients, more income, and a brand that resonates deeply with your audience.
Where will I use them?
Anywhere and everywhere! Post them on your website, in social media posts, on business cards, in speaker sheets, and anywhere else you can think of. Rotating these 6 images into your visual marketing will keep your brand fresh, engaging and unforgettable.
In this crazy competitive business world, the key to making your brand stick is visual storytelling. It is the secret sauce to becoming unforgettable in a world teeming with information!
When you embrace visual storytelling by creating these strategic images and putting them to work for your brand, you’ll watch your business rise from invisibility to impact.
Your business breakthrough starts with your brand.
If you’re ready to stop feeling like an invisible expert and become the sought-after authority in your field, check out the 2024 Brand Breakthrough Mastermind.
The BBM is a 4-month group program to equip you with proven strategies, provide personalized mentorship, and welcome you into a dynamic community. You'll be booking clients, attracting exciting opportunities, and earning more than you knew was possible!
