How the Brand Breakthrough Mastermind Redefined That Creative Girl's Brand
Say Hello to Brit Bozik, aka That Creative Girl!
On the surface, That Creative Girl looks like a typical content marketing agency. But take a closer look, and you’ll find an agency that specializes in the challenging task of content repurposing — a niche that helps entrepreneurs strengthen their message and increase their reach using content and resources they already have.
Before joining the Brand Breakthrough Mastermind, Brit of That Creative Girl felt uncertain about her brand's direction and unclear about her target audience. In fact, she found herself hopping from one offer to another, not able to stick with anything for more than 6 months before scrapping it all and starting over.
Brit admits she was stuck following trends and chasing shiny objects.
The problem? She had never really taken the time to develop a proper brand strategy, so her brand narrative and marketing were not as strong, consistent and clear as it could have been.
Brit needed help, and fast! She needed someone to support her as she built a firm foundation for her brand and defined a more specific target audience. She was determined to create a cohesive, targeted message that would resonate with that audience and feel aligned with her goals.
In this case study, Brit shares her journey as a member of the Brand Breakthrough Mastermind and the incredible impact it's had on her business.
The 4-month Brand Breakthrough Mastermind is truly my most valuable offering. I love how the mastermind model brings women together to connect, collaborate, and strategize to reach their big, lofty goals.
My results-oriented Brand Breakthrough Mastermind gives ambitious female entrepreneurs who are currently invisible experts in their industries the tools to stop hiding behind their tired brands and step into the spotlight. They learn how to gain recognition and position themselves as sought-after industry leaders.
Read along to see how Britt’s experience in the Brand Breakthrough Mastermind transformed That Creative Girl into a powerhouse brand!
Getting Started
Describe the mentorship style and the support process when you join the Brand Breakthrough Mastermind:
Brit: Right off the bat, Mallika’s mentorship style was hands-on and ALL IN. From the moment I began to work with her, I felt completely supported. Mallika always has your business in the back of her mind and is willing to share her ideas freely. She even replied to my newsletter emails with encouragement, commented on my social posts, and even to my stories!
Creating the Plan
Can you explain how we worked together to develop a unique plan for your brand and marketing?
Brit: The 1:1 call was so essential to kick start the mastermind process! I appreciated the hand holding Mallika offered as I filled out the Brand Tracker. This helped us form a plan because I was able to see clear data, so we knew where to focus our efforts during my time in the mastermind.
Another incredible tool was the BBM Facebook group. I was able to get invaluable feedback from Mallika and my fellow masterminders about my specific brand messaging questions I had in real time.
Putting It into Action
Describe the steps we took to implement your brand strategy:
Brit: Lots and LOTS of brainstorming! Mallika taught me how to walk the walk instead of just talking the talk. She helped me understand the true importance of being present on social media while helping others stay present as well. This was key to sharing my brand message.
Measuring Success
What measures did you use to determine if the Brand Breakthrough Mastermind was successful?
Brit: For me, audience growth was a big goal. I was also hoping to increase sales. During my time in the mastermind, I was able to see how one of my offerings wasn't as successful in sales as I had hoped, but I learned that my Starter Kit Session was actually an easier sell! Even better, that product converts customers into retainer clients more easily.
Emotional Support
How did our mentorship program provide you with emotional support during the brand strategy journey?
Brit: There was a point in the beginning of Fall 2023 that I felt so discouraged. I knew my messaging was very vanilla, and it seemed like it wasn't resonating with anyone.
I expressed this issue in the Facebook group, and Mallika commented right back with encouragement to get me back on track. Ultimately I just needed to be reminded to stay on course. The challenge I was struggling with was self doubt.
Mentorship Connection
Can you share your experience regarding the connections and relationships formed with your mentor during the program? How did this mentorship impact your approach to brand strategy?
Brit: I'm so glad to know someone like Mallika and have her in my corner. She’s always connecting me with people who might be interested in working with me or people to collaborate with. This has rubbed off on me to connect others more and also resulted in a few new clients.
What We Offered
What services or strategies did our program provide to address your specific needs and challenges?
Brit: So many things! The resources hub, the weekly emails outlining what’s to come, and the Meet the Brand Template were all wonderful tools provided to help keep me on track and provide structure, which I think is exactly what I was looking for in building out my messaging.
Results and Achievements
What were the notable positive outcomes you experienced after implementing the recommended brand strategy?
Brit: My business and my messaging now feel more aligned. I have niched my audience down to speakers, podcasters and content creators, and I’m equipped and ready to move into a true growth phase of putting more SOPs in place to prepare for a team. Content is now easier to create because I know what to talk about. I understand what my mission is and how I help my clients.
Brit is now the go-to girl for content creation, empowering podcasters, speakers, and coaches to expand their audience through the power of content repurposing.
She guides her clients to identify the best ways to repurpose their content based on their goals, audience, and platform, helping them create content magic to take their brands to the next level.
As you can see, the Brand Breakthrough Mastermind helped next level Brit’s brand and position her as an authority. She was able to leave the confusion behind, get equipped with a step-by-step roadmap tailored to her business, and finally emerge as an industry leader.
2024 is just around the corner! Is it time to focus on strengthening your brand to earn more recognition and revenue?
With personalized mentorship, a supportive community and continuous access to brand-building tools, The Brand Breakthrough Mastermind is your pathway to brand transformation and jaw-dropping results.
